In the past, it seemed that marketers were simply pleased with hype - real or imagined - and were experts at the spin and the silver lining. To the contrary, scientists and technologists drove and graded their work merely by data, often at the expense of the intangible obvious when faced with
So why the long winded introduction? Because I found a recent MediaPost article with
"You don't just build something and say, 'Hey, great. It's done!' You have to keep adding to it and maintaining it," he says. "A big mistake marketers make is to invest in building the environment, but not investing for the long-term."How many times have you visited the myriad of big name private estates in Second Life only to find no one there? Greg does a good job of calling out the true mystique about Second Life without being as blunt as I will. So what's the secret sauce?
It's the culture, stupid ....What do I mean by "culture"? I mean nothing less than every entry in the definition of the word and every elemental discussion of the ideal including values, norms, institutions and artifacts.
Second Life has it's own culture and it is not one that should be presumed, it must be experienced and consumed. Starbucks has a culture - and you can figure it out in a few visits - it's defined by the ambiance, the language and even the barista. Second Life has a culture that is evolving - shaped and influenced every day by new and old Residents, by external forces like Clay Shirky's wag, Henry Jenkins' insight, and Howard Rheingold's experience.
If you want to succeed in Second Life, then you have to live it to "get" it and thanks to Greg Verdino, maybe more people will start to understand.
Share Some Grace: